Paris Hilton – Carl’s Jr commercial wardrobe fitting Polaroid JPG NFT, Hollywood
Paris Hilton – Carl’s Jr commercial wardrobe fitting Polaroid JPG NFT, Hollywood, 2005
"Carl’s Jr with Paris Hilton is still the most viewed commercial in television history and I was excited to find the Director’s Cut was found on the laptop owned by Osama Bin Laden when US Special Forces seized it in the caves of Tora Bora. While there are several great swimsuit options for Paris that we never used, the iconic black one she wore is still my favorite. Also pictured is her fur stole, which she of course needs to shed in order to properly execute her Bentley washing duties. This was photographed at a studio in Hollywood where we had one big rehearsal & wardrobe fitting day. We started with Robin Antin & Paris choreographing sexy ways to wash a Chrysler 300 then went into the fitting. Two more funny details: Paris’ high heels wrecked the Chrysler’s paint job (good thing we didn’t practice on a Bentley), and the paparazzi were really clever that day. They’d followed Paris from her house, so they knew she was in the studio all day. We waited until they left to open the giant garage door to the studio only to discover the CalTrans work crew were actually paparazzi disguised so they could get the first shot of Paris leaving."- Chris Applebaum
Carl’s Jr commercial Video: https://www.youtube.com/watch?v=eOTumW7kXuM
Never before seen: This NFT includes 28 Polaroid photo JPGs in Unlockable Content.
I started taking Polaroids of Wardrobe Fittings because I always loved what the Stylists’ Assistant would take for reference & loved the tactile one-of-a-kind nature. Some of my favorite photographers are classic rock photographers (Jim Marshall, Neil Preston, Henry Diltz) who were technically pretty good, but cemented my admiration by capturing seminal moments in history. They had access, and I always wondered how they could make rock stars feel so comfortable – what it takes to capture a moment that’s more of a feeling, more of a piece of history than merely a photograph. Without knowing it, as I shot these Polaroids throughout the 2000’s, I was also capturing a special moment. I was right in the matrix of the Pop world and each of these Polaroids were from music videos (or Carl’s Jr commercials) that were on tv every single day. Music videos played more at this time than any other in history, and while I was too busy at the time to truly let it sink in, mine were front-center. I think the only weight I threw around was with buying Polaroid film. I’d regularly have assistants call me from Samy’s Camera to ask, “did you know 10 packs of Polaroid 600 cost (THIS MUCH)? I didn’t care. I was a little megalomaniacal about it. Any over-exposed Polaroid would go in the trash as I only kept the best ones. Any blurry photos in this collection are intentional, as I found something evocative within it, and chose to keep it.
With the following collection, what I hope is to send you back to the Glory Days of Music Video and Pop Culture in the 2000’s, something that hopefully resembles a feeling more than the imagery itself. Of course, there are stories that go along with each set, which I’d add as color to the descriptions. You can also peel back the layer and get a window into the process as we settle into the final looks for each piece.
This collection of Polaroid photos are original 1 of 1, taken at wardrobe fittings for commercials and music videos. None of these are staged and few picture the artists/celebrities in full Hair and Make Up. Because of the intimate, un-staged setting, they provide a candid, authentic depiction of each subject that is rarely – if ever – seen. Chris Applebaum
Provenance for all: Chris Applebaum
Reine Gallery Collection Description
This unique drop allows for us to present Polaroids as NFTs. More importantly, it allows for us to merge the physical and traditional with digital and innovation.
Ultimately, this NFT collection gives us a candid and dreamlike prequel view into the top celebrity fittings that lead to iconic pop culture moments and music videos of the Glory Days of the 2000s.
Come relive the early days of today's icons through this collection presented by world-famous director and photographer, Chris Applebaum in collaboration with Reine Gallery. - Sway Gaytan, Reine Gallery curator